processes and methods for the shop image creation. Examples of some important and interesting concepts development in the fashion industry. Project phases: the briefing and the location, the concept store study inclusive of all the architectural elements: research of exclusive shape and material ideas for the project proposals. The store window as a distinctive sign and a communication tool. The layouts process in the project design: preliminary and final phases.
Arcabi Associates, Progettare lo spazio vendita nel sistema moda, Nardini Editore, Firenze 2012.
Trevisan M. Pegoraro M., Retail Design. Progettare la shopping experience, F. Angeli, Milano 2009.
Verganti R., Design-Driven Innovation, Harward Business Press, Cambridge, 2010.
Learning Objectives
to develop and build up the design capabilities through a creativity process in coherence with all the project planning phases: from the starting briefing up to the final shop image.
Prerequisites
project design and graphic methodologies. Ability to develop specific industry analysis. Basic knowledge of technologies and materials construction. Appropriate use of the technical language
Teaching Methods
Lectures, tutoring for workgroups, tutorial research and coaching for the project.
Further information
Attendance is mandatory and registered in the classroom, and it is a prerequisite for taking the exam (at least 2/3 hours).
Type of Assessment
the exam is the presentation and evaluation of the analytical dossier inclusive of the main contents discussed throughout the lessons and laboratory as well as the project assigned to each group.
Course program
UNIFI: Corso di studio: LM-12: Corso di Laurea Magistrale in Design
AA 2016-17 - Retail Design 6 CFU
Docenti: Prof. ssa Ilaria Sassolini
Contents: processes and methods for the shop image creation. Examples of some important and interesting concepts development in the fashion industry. Project phases: the briefing and the location, the concept store study inclusive of all the architectural elements: research of exclusive shape and material ideas for the project proposals. The store window as a distinctive sign and a communication tool. The layouts process in the project design: preliminary and final phases.
Training objectives: to develop and build up the design capabilities through a creativity process in coherence with all the project planning phases: from the starting briefing up to the final shop image.
Prerequisites: project design and graphic methodologies. Ability to develop specific industry analysis. Basic knowledge of technologies and materials construction. Appropriate use of the technical language
Teaching methods: Lectures, tutoring for workgroups, tutorial research and coaching for the project.
Others information: Attendance is mandatory and registered in the classroom, and it is a prerequisite for taking the exam (at least 2/3 hours).
Verification mode: the exam is the presentation and evaluation of the analytical dossier inclusive of the main contents discussed throughout the lessons and laboratory as well as the project assigned to each group.
Arcabi Associates, Progettare lo spazio vendita nel sistema moda, Nardini Editore, Firenze 2012.
Trevisan M. Pegoraro M., Retail Design. Progettare la shopping experience, F. Angeli, Milano 2009.
Verganti R., Design-Driven Innovation, Harward Business Press, Cambridge, 2010.
http://retaildesignblog.net
http://www.wallpaper.com/tags/retail-directory
Ulteriori siti e indicazioni bibliografiche saranno forniti nel corso dello sviluppo del programma