B016161 - COGNITIVE PSICOLOGY AND OF PERCEPTION

Italian

The course will be address the main basic topics of cognitive and perception psychology, considering the recent researh line in field of Neuroscience. Insight on topics of interest to disciplines related to Design.

DESIGN Percezione visiva e cognizione, psicologia dell'arte, la scelta del prodotto: emozioni, decisioni e neuroestetica.
Di AM. Giannini ,T. Marzi e MP. Viggiano, Ed. Giunti

The course will describe theoretical and applicative studies on the interaction between design and psychology in relation to mental models of those who design and create the product and in relation to those who use it on a concrete level, enjoying its aesthetic value. Conceptual principles of Cognitive Psychology and the way we perceive and act in the world will be addressed. Perceptions, thoughts and actions depend on internal transformations and elaborations. Information processing depends on mental representations and mental representations are subject to transformation. Among the main objects of investigation of Cognitive Psychology, there is the way in which we manipulate representations.
The aim of the course is to specify the nature of the computations, to isolate the elementary operations underlying cognitive processing from visual perception decisional processes taking into account the role of emotion (as it happens in neuroaesthetic and neuromarketing).

No prerequisite required.

Frontal teaching (PowerPoint presentations, videos and images) and interactive moments.

Written (multiple choice and open questions) and oral examination.

Specifically, the following topics will be discussed in detail.
Visual perception and cognition
- Human brain
- Psychic processes
- Visual perception
- Visual system
- Form perception
- Perceptual constancy
- Visual illusions
- Color perception
- Perception and attention
-Affordance and design
- Recognition of objects and types of memory
- Categorical belonging, prototype and design

The psychology of art
- The aesthetic experience
- An approach centered on the work of art
- An approach centered on the artist
- A user-centered approach
- Art as communication
- The parameters of art

The choice of the product: emotions, decisions and neuro-aesthetics
- Methods of investigations
- Emotions
- The emotional brain
- The social brain
Psychology of thought
- reasoning and decision making
- nudge theory